GA Tech Note Collection
I have started making outlines for Earth and Atmospheric Science and rewriting portions of the Linear Algebra text book and am sharing it to the public at http://thisisnotajoke.com/notes/
I have started making outlines for Earth and Atmospheric Science and rewriting portions of the Linear Algebra text book and am sharing it to the public at http://thisisnotajoke.com/notes/
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I received this great email unsolicited recently.
FROM: edwardturner.apps@gmail.com
Mr. Kurt Nelson,
I was just checking out your iPhone app in the App Store. Congrats, looks pretty good.
Happy with your sales so far?
I’ve been working with some app developers the last few months, and I’ve learned that there’s two aspects that you need to focus on to be really successful selling apps in iTunes. I’d be happy to share what I’ve learned if you’re interested. Just let me know and I’ll send you a quick overview.
Best of luck,
Ed Turner
Mr. Ed Turner,
I was just checking to see how much you want to charge for your advice. Congrats on starting a scummy company to do this.
Happy with your results so far?
I’ve been working with some app developers the last few months, and I’ve learned that there’s two aspects that you need to focus on to be really successful selling products to them. I’d be happy to share what I’ve learned if you’re interested. Just let me know and I’ll send you a quick overview after charging you $397.
Kurt Nelson
Mr. Kurt Nelson,
If you simply replied, “Sure, send me what you have”…you would have received a follow-up email with the summary I promised. For FREE. Sure, if you wanted me to implement the suggestions for you, I would have to charge for that. But my initial advice was free. I never said you’d have to pay me to get it.
Is your Company “scummy” because you charge for you App? Please think before writing such a vicious reply from now on. There are people out there willing to provide a little guidance for nothing in return.
Ed
P.S. Here’s the email you would have received:
Kurt,
First, I do offer a marketing service that helps iPhone App Developers. However, the information I provide below and on the site I link to…that alone can give you a good base on how to improve your iPhone sales on your own. If you think I can help you, great. There’s obviously no obligation on your part for me sharing this knowledge.
Ok, the two aspects that you must focus on for marketing your iphone app are traffic and conversion. By traffic, I mean getting people to learn about your app and sending them to your app page on iTunes. Conversion is what happens when they arrive at your page in iTunes… they either buy, or they don’t.
What you need to do first is work on the conversion aspect. You do this by optimizing everything that is on your app’s iTunes product page. Mostly, we’re talking about the description. In marketing speak, this is called “copy”. You need highly persuasive copy that convinces the visitor to click the buy button (as opposed to clicking the back button and leaving).
Your app’s copy must be more than a standard “description” in order to be successful. Rather than focus on specific features of the app, you should try to describe how the app will benefit the user. Most non-games can use “benefits” rather than features and receive a strong boost in conversion. However, there’s another trick I like to use when writing copy for an iphone app…
Write the copy so that the user can actually “experience” themselves using the app. Put them in a mental state of mind where they can visualize themselves using the app. I know, easier said than done… but it is highly effective! This technique is awesome for game apps too!
The second aspect is traffic. How do you allow people to learn about your app and get them to your app’s iTunes product page? There are many methods, but the best method is a well crafted press release that is sent to a list of websites and blogs that often review iphone apps. I’ve been compiling a list of my own (117 quality sites so far).
It’s important that you don’t try to send a boiler-plate press release and expect results. You need to use some of the same techniques I talked about in regards to persuasive copy to get these site owners and bloggers to want to write about your app.
If you want a big boost in sales, this is what you need to do.
Not everyone is skilled at writing persuasive marketing copy. I offer a fairly affordable service, and I can do it all for you. Check out the complete details here:
http://www.mobile-app-marketing-makeover.com
All the best,
Ed
I sell products too you know, but I don’t send out emails to everyone in the app store offering to sell my products to them under the guise of advice. So, Mr. Turner, you are still a spammer, just instead of selling me Viagra you are selling a slightly more useful product.
His twitter account is http://twitter.com/edwardturner and his facebook profile is http://www.facebook.com/edward.turner so you can go investigate yourself.
The room is silent. All I have on my screen are these 14 words. Shelves and shelves, of everything. The journal of cellular plastics to the left, all 12 volumes. Eastman Kodak co, journals of photographic silence. A slight warbling of the air conditioner.
I would have never thought that popular photography would take up three whole shelves, each full of red books with non-uniform thickness and the occasional addendum sticking up out the top. A slight rustle of another turning of a page. A page of what? Photography, oceanography, scientology, the next Harry Potter? As I concentrate, there it is again. A slight warbling of the air conditioner.
Some journals are uniform and boring, all the same color, all the same height, all the same. Others vary, colorful and brightness, worn and faded, fresh and NEW, and some just plain awkward. One book lies on its side at the end of the shelf. Discarded? No, more forgotten. A one volume series. The book that has no place. A quantum book, between two call numbers, on the barrier of the shelf, untouched and dusty. How long have some of these been here? None so long as that noise, it comes again. The slight warbling of the air conditioner.
To the right, outside the icy portal, the worn glass, is the worn ground. The worn ground. A walkway every ant must use, to sustain, to keep in touch, to gain new touch, to do anything. Passing west, coming east. The north and south are neglected, one sits as a useless concrete field of metal bushes, the other is a tall black barrier blocking the sights and sounds of machinery, diesel, dirt, and the working class.
A newcomer approaches the space. A man with a book, worn, old and beaten, pulls a chair up to the window and plops down. Now also in the busy silence, joining the concert of turning pages, light footsteps, the pattering of keys, THAT noise. That old, not-endearing warbling of the air conditioner. A new noise in the distance, the backup beeper, the notifier to stay clear of the demons behind the fence or face the wrath of an invisible driver in a black glass box, not seeing you, you not seeing him. The newcomer pulls a rolling footstool up, making that moving metal noise. Keys jangle and a door closes, the story unknown.
The wooden desk sits here, all day, every day of the year, the only communication given being the etched words on the side: Mr. Lac Boo. Q. Mr. Lac Booq sees no visitors, has no friends, only the traveling writer to put his laptop upon him and use as an arm rest. The only warmth is the heat from a laptop isolated in one small section, its user hunched over trying to not fall asleep.
Twenty people in silence. Invisible between the rows of books, hiding in desks and under desks. Silent busy worker bees working on nothing. Some just sit there staring at the ceiling for no apparent reason.
Out the window, in the far, far distance is a lump on the horizon. A grey mound peeking out over the top of a city, diametrically opposed to the machine made sky scrapers. A random wonder of nature randomly placed in the middle of a state, only fifteen miles away from one of the largest cities in the south, only 15 miles away from my frosted ancient window. So many man made towers much higher and flashier but no where near as impressive as nature’s tower.
Towers of books. Rows of them. Millions of them. More than one could read in a life time. Yet all completely perfectly sorted. Yet one person can still find one on their own without launching a search and rescue team via odd series of numbers spread across multiple buildings and floors. All the time spent, in organizing the books, in building the shelves, in moving the shelves into the building, in building the building, in writing the books, in editing the books, in publishing the books, in reviewing the books, in reading the books, millions of man hours put into just ink and paper, the tradition being continued here in this same building in this same chair, by hundreds of people.
A LOUDSPEAKER BREAKS IN, MR. JOHN DOE, PLEASE RETURN TO THE CIRCULATION DESK. And back to silence. Except that warbling of the air conditioner.
Mr. Lac Booq and newcomer are still here after two hours. Mr. Lac Booq will be here for two hours more and is available to meet anytime of day, every day of the week. Ding. A book cart slowly rolls out, the wheels bumping and jostling on the threshold. It wanders the shelves, stopping sporadically to unload someone’s last research project right next to someone else’s forgotten one. There is a whole shelf of them. Probably written once, read once, and forgotten twice.
It is raining, yet the ants continue to stream by but now with round black circles sliding and bumping, playing Plinko in the rain. The game will continue, in perpetuity, all day, ants eventually popping their antenna out from inside the circle. After watching long enough if I look away I feel like I am moving, like I am one of the ants following the scent trail, on to the next food source, not with any particular destination or purpose, like the book sitting sideways on the tip of the shelf.
Man has put so much time on paper. Yet here comes the internet and we start trashing it. Bound books each have their own story outside the story, each bump mark on the cover, each dog-eared page or underline has a creator, each cover carefully laid out in an attempt to grab a potential reader. The foreword and afterword, the table of contents, the index, the sidebar with the square picture of the author on it, all silently enhancing the story within. Unlike that warbling air conditioner.
Then there are the odd books. “The Whole Internet”, written 1995, 200 pages long. “Designing Web Audio and other things that don’t actually exist” “Internet Yellow Pages: Or, I got evicted and had to change my address again.” Does anyone clean a library? Is it a mortal sin to throw away a book? I guess they are all just a slice of life, temporal, history. Entertainment. Then there are those that are timeless. The novel. The newspaper. Reflections on the time, not just about the time. But there are also the time-less books. The books that no one will read past their publication date, the Goosebumps and Magic Tree House kids, the books that in one-hundred years will be novelties of nothing, collected stamps.
It’s dark outside, windows no longer frosty but opaque. Tis now the very witching time of night, students doing the bitter business that should have been done in day. The ants are gone, the machines stand still, the city vanished, yet the room is as quiet as before. The pitter patter of keys, the turning of pages, the chime of the elevator, and finally, at last, the room is cold enough, the air conditioner quits, and so should I.
Except, I am one of the ants. I must go on, finish in due course, follow the trail, do my work, put words on paper, finish the race. Or; I could just be the book on the tip of the shelf, non-enhancing, boring.
Tip 0: Close bus door before leaving.
Tip 1: Don’t wander around with boiling water!
Tip 2: Poop regularly
Tip 3: Don’t eat yellow snow.
Tip 4: 1+1 = 2, 2+2 = 5
Tip 5: Be a man! Do the right thing!
Tip 6: Talk so the monolingual Americans can understand.
Tip 7: Jerry-rigs are essential.
Tip 8: MATLAB ! = Computer Science
Tip 9: Don’t touch hot pans.
Tip 10: Don’t touch hot pans.
There are many types of spaces. Busy ones, empty ones, calm ones, tense ones; vast spaces, small spaces. But never boring spaces. Every space has a story. How it was built, what it is used for, the story of the people who use it, the future of the space, why it is; some stories are simple, those of nature, or of still life. Some have meaning, some superficial, unimportant, of the moment.
Sitting on a rock on top of a mountain, overlooking a valley; the sun beating down on you yet the air is cool and light; the fresh smell of pine needles, rock, clean air. A lone bird, circling, waiting, observing, hovering, barely moving, just like you. The height, the sheer awe from being higher than anything else, anyone else, yet realizing people have been higher, that this world came from something, someone for which this is an ordinary view. Reminicing of the tales of old, the city on the hill, the cabin in the mountains, dissolving one’s self into the wilderness. But that bird, it keeps circling, circling, circling, waiting, observing, knowing it must return to the ground to feed, to sustain, to survive. One cannot live always in the clouds.
A clump of yellow shirted tourists sits and wanders around on the sidewalk appearing to kill time, maybe waiting for a parade or a spontanious street show that will not happen. A couple, likely european, walks down the street on the left side, oblivious to the balloon hawker. Children skip ahead or lag behind their parents taking in the many sights that only they can see. Trolley tracks dissappear into a mob of lost tourists, planning where they are going to go next. The sky is perfectly clear, adding to the relaxed atmosphere. The clocks are all partially hidden, no one actually cares what they say except the balloon seller. The castle at the end of the street is taken for granted, ignored, just a marker of where everyone is walking. The street is completely shaded, no need to hurry to get out of the sun. The sun only hits where it is aestetically pleasing for it to, on the tops of buildings, the castle. The whole street is meant to relax, and it most definitely does so.
Kelson Prime, LLC has been contracted by CellTell, LLC to work on their new product http://celltell.info The project is a Cell Phone directory that is quick and easy to access.
Ecto doesn’t seem to work. I typed up a nice 1,000 word post on a topic I had been meaning to for 2 months only for it to disappear when I hit publish. Then I typed up this post, hit publish and poof. Nice.